Showing posts with label Customer Experience. Show all posts
Showing posts with label Customer Experience. Show all posts

Monday, 20 August 2018

My convenience, your security


Last week there was fraud event with my credit card.  Fortunately, my card company spotted the attempted fraud and blocked any transactions – so no hassle arguing over money.  What it did mean however was that I was stranded, away from home, with no credit card to pay for my return train tickets.  Throughout the entire experience, security was a distant thought; all I cared about was (in)convenience.

Having been notified about the attempted fraud, it took me 24 hours to actually contact my card company.  This wasn’t because I was on top of a mountain with no phone coverage – or that I’d been held captive by the fraudsters - the simple truth is that I wasn’t that bothered.  It was so low down my list of priorities that it disappeared from day one’s task list, and on day two I forced myself to do it first thing otherwise I knew it would drop off again.  I didn’t know how serious the attempted fraud was – was it a half-assed attempt on an online payment, had they tried to access my account using my personal details?  I still don’t know exactly what happened, “security reasons” mean that I don’t get to know the what, why and where.  This lack of involvement is definitely one of the reasons why I see the problem as my card companies, not mine; and why I care more for my convenience than their security.


When on the phone, I went through the usual knowledge-based authentication.  What’s my favourite colour of dog?  What month was my rabbit born?  The usual process that leaves me feeling cold when there are much more modern ways of secure communication.  Hey, is it any wonder that you’re having to deal with your fraudsters with legacy security processes?    They satisfied themselves that it wasn’t me who’d tried to buy a Gucci handbag from a website in Guatemala or whatever had occurred.  Now they’d cancel my old card and strap a new one to a homing tortoise.  What?  Cancel my card?  I need it!  I can’t wait for you to send me a new one.  Obviously, I was terribly sad to hear of their security problems, not sad enough that to solve it they’d have to inconvenience me.  After much grumbling, and telling me repeatedly that there was no choice other than cancel the old one,
they eventually agreed to at least deploy the new one via homing cheetah instead. 

After hitch-hiking back home, spending another day grumbling about the inconvenience of it all, my new card arrived.  Security as the top concern, my card company has sent this using a signed for service.  So obviously the delivery person had scribbled on their pad themselves and left it securely propped up by my front door.  Convenient for them, convenient for me.  Not so secure for my card company.

Now those who know me, will be surprised that I’ve been talking about a credit card; I don’t actually use the card.  I use Apple Pay.  This was my next point of inconvenience, having to set up my card on my phone and watch.  Except that it wasn’t inconvenient at all.  It was either witchcraft or some sort of data sharing between my card provider and Apple.  When I selected to add a new payment card to my wallet I was asked if it was the card ending in the last 4 digits that my card provider had sent me.  Instantly I forgot about GDPR and informed consent and personal data.  This was convenient… and kind of cool.

Sadly, not everyone accepts Apple Pay – though happily, for convenience again, I can usually save my payment details with the service providers that I use regularly.  One such provider is the App where I buy my train tickets from.  Now this App is absolutely awful.  It looks like the train company asked their office cleaner to develop it for them.  And high on the fumes of Vim mixed with Bleach the cleaner agreed to do this despite not having any of the skills required to do so.  Yet using it means that I have access to eTickets.  No print at home or collect from the station for me – eTickets all the way… convenient.  Given how awful I said the development of the App is, I don’t really have great confidence in how secure it is either.

If I was a betting man, I’d guess that the fraud on my card was more likely to have come from the train company that Apple.  Though I also know that I’m using my card as designed when I fill them in and when I click the button to save for future use.  If the card company doesn’t use the best security, then it would appear that neither of us are that bothered.  Maybe convenience is best for both of us.  My new card details are now in the place where the old ones were.  The same pattern repeated across all my regular interactions.

Unless my card company changes to show me that security is important to them, and educates that security is important to me – mutual authentication as a minimum for communication regardless of channel, tokenisation and identity in payments, customer centric fraud prevention – then convenience will remain my priority and security will remain their problem.

Read my other posts
Check out my other posts https://no1ba.blogspot.com

About me
Bryn Robinson-Morgan is an independent Business Consultant with interests in Identity Assurance, Agile Organisational Design and Customer Centric Architecture.  Bryn has over 20 years experience working with some of the United Kingdom's leading brands and largest organisations.

Follow Bryn on Twitter: @No1_BA


Connect with Bryn on Linked In: Bryn Robinson-Morgan

Sunday, 19 February 2017

Tipping the balance

Security is often seen as a trade-off for usability – a poor customer experience risks your product being unloved and unused; poor security leaves you at risk of a fine, sanctions, reputational damage or a swift and terminal death of your product, service or organisation.  As a product owner usability issues are usually quite tangible.  We can see through the users eyes the clumsiness that security measures introduce.  Often security is about risk, or intangible issues.  Judgements are made on likelihood and impact; we gaze into the crystal ball to imagine what would happen in the event that the security risks come true or the issues are exploited.  This crystal ball gazing often results in the wrong balance being struck – which invariably leads to poor outcomes regardless of which side we’ve come down on.



Authentication is one such area of functionality that product owners get badly wrong.  As the front door for customers to your product or service, getting authentication right is imperative.  Single factor authentication is generally inadequate for anything important and poor implementations of less important access undermine the entire ecosystem.  Two factor authentication is often clunky and not user friendly – having to run out of the building to get a mobile phone signal to receive your SMS one-time-passcode, carrying around an authentication token that you have with you at all times apart from when you actually need it, or needing to authenticate into another service to be able to authenticate into the service that you actually want to use.

To get authentication right, context is everything – if we factor in what the user is wishing to do, and combine with behavioural knowledge that we have of the user we can increase both security and usability.

Let’s look at a traditional use case: When I get into my car, I place my smartphone into its cradle and it connects itself, via Bluetooth to my car’s audio system.  As I’m driving along, I give a command to the smartphone’s virtual assistant – and recognising my command it says “you’ll have to unlock your phone so I can do that” – which I can’t do… as I’m driving.

Now if we look at the same use case with applied context: my phone is in my car so the chances of someone else using it are less.  While I still might not want to open full functionality – I don’t want someone to steal my phone, car and empty my bank account – I can authorise more functionality without the need for any further authentication.  I can also use behavioural information to further reduce the security risk – do I normally get my schedule narrated while I’m driving to the station?  The introduction of new credential use can be facilitated too – while voice biometrics may not be very reliable in a noisy environment, I can increase the matching tolerance due to the more granular levels of context applied.


This use of multifactor authentication and authorisation allow a much richer balance of security and usability to be achieved.  Behavioural biometrics and multifactor authentication could allow product owners to tip the balance in the favour of both usability and security.


Read my other posts
Let's get physical - how to get fit for the digital era by leveraging the offline world
Just in Case - From early adoption to maturity
I have control - Can we truly own our identity
You don't know what you're doing Poor security practices are putting users at risk 
I didn't say you could touch me - Biometric authentication and identity
You don't need to tell me - Impacts of the EU General Data Protection Regulations
Coming together on being alone - The need for a clear government digital strategy
I'm not the person I used to be - Authentication for real world identities
Distributed Identity has no clothes - Will distributed ledger technology solve identity
Bring Your Own Downfall - Why we should embrace federated identity
Unblocking Digital Identity - Identity on the Blockchain as the next big thing
Tick to Agree - Doing the right thing with customer's data
The Kids Are All Right - Convenient authentication: the minimum standard for the younger generation
The ridiculous mouse - Why identity assurance must be a rewarding experience for users
Big Brother's Protection - How Big Brother can protect our privacy
I don't know who I am anymore - How to prove your identity online
Three Little Words - What it means for your business to be agile
Defining the Business Analyst - Better job descriptions for Business Analysis
Unexpected Customer Behaviour -  The role of self-service in your customer service strategy
Rip it up and start again - The successful Business Transformation
Too Big To Fail - Keeping the heart of your business alive
The upstarts at the startups - How startups are changing big business 
One Small Step - The practice of greatness
In pursuit of mediocrity - Why performance management systems drive mediocrity

About me

Bryn Robinson-Morgan is an independent Business Consultant with interests in Identity Assurance, Agile Organisational Design and Customer Centric Architecture.  Bryn has 20 years experience working with some of the United Kingdom's leading brands and largest organisations.

Follow Bryn on Twitter: @No1_BA



Connect with Bryn on Linked In: Bryn Robinson-Morgan