From early adoption to maturity
Around 15 years ago, my mother asked what I wanted for
Christmas. My answer was a new wallet
(please) and my requirement was that it had to have plenty of slots for
cards. This was in the boom years for
store loyalty cards and credit card companies bribing you with gifts and
incentives for singing up and using their cards. At a guess, I’d say that my wallet contained
over 20 different cards at any one time.
Fast forward to today and my wallet has 3 cards and a driving licence in
it; and far less cash than I used to carry around. Yet I have more store cards than you can
imagine - a full sweep of supermarkets, varying qualities of chicken and
burgers, purveyors of camping equipment (used once every ten years on average),
sports centres, airport lounge passes, airlines, et al – though now they’re
virtual, in my digital wallet.
As a relatively early adopter of technology, I don’t want a
wallet for Christmas. In fact, I don’t
want a wallet at all. My payment method
of choice is my watch (smartphone payments are so 2016!). So why do I still carry my wallet with
me? Well, mainly, the answer is “just in
case”. For those annoying times when
shops either don’t accept new money at all or insist that under a certain
amount I have to pay with metal or polymer like they did back in the day. It seems that no matter how I explain that
the percentage charge for credit card transactions is less than they’ll spend
on cash handling some shops still haven’t moved with the times. Whilst I have been known to make my evening
meal choice based on payment method rather than cuisine, I haven’t quite
reached the point of boycotting all providers who don’t allow me to flash my
watch at them.
Yet it isn’t just the merchants who cause me to carry my
wallet with me “just in case”. You see
my watch likes to behave like a child who has been dragged away from the
chocolate at the counter and sometimes has a tantrum – either not working at
all or asking me to try again later; of course I don’t mind coming back to
re-do my shopping at a time my watch finds more convenient. Sometimes I can flip back to 2016 and use my
smartphone to pay, other times I have to fish my wallet out, put my card in to
the slot and try and remember the random number; occasionally it’s good to reminisce
about how my parents paid for things when they were my age.
Of course, it isn’t just payments and retail. The other thing in my wallet is my driving
licence. Now admittedly, it’s been a few
years since anyone has asked me whether I’m old enough to buy alcohol without
laughing; though I have been asked to prove my identity when taking out credit
agreements when having my driving licence has been really handy. Though of course driving licences aren’t
identity documents, they show my entitlement to drive.
Which brings me on to another just in case moment – the UK
National Identity card. Whilst it never
got as far as full rollout, the pilot programme issued real cards to real
people, and allowed them to do real things – such as use their card instead of
their passport to travel within the EU.
I remember standing in Birmingham Airport, with a passport hidden in my
back pocket, with the good folk at boarder control crowded round a PC screen
whilst I showed them the government website and explained how it all
worked. Whilst I was prepared to hold my
nerve for a while, faced with being right and not on the plane or pulling out
the just in case passport and being on the plane, I would have gone for the
latter option.
As you can imagine, when the Driver and Vehicle Licensing
Agency (DVLA) announced that they will roll out a version of your licence on
your smartphone and the UAE started allowing passengers at Dubai to use their
smart-wallet passport to cross its border, I was rather excited that my wallet
was moving one step further towards being consigned to history – much like my DVD
collection.
The pace of innovation will always be constrained by uptake,
adoption, prevalence, ubiquity and reliability.
For early adopters, the need to have a back-up – just in case – will always
remain; the challenge for innovators is to reduce the time taken to move into
the mainstream. Having spent 15 years
winding down on my wallet dependence I am well aware just how long things will
take. I really hope that in another 15
years I won’t have to carry my driving licence with me – or better still than
what’s on my smart-wallet will be my driving licence rather than just a version
of it. And that my passport doesn’t have
to come on holiday with me in my back pocket just in case.
As we move towards reliable, trusted, digital identities –
our entitlements, such as payments, driving licences and passports, should be
asserted digitally regardless as to whether we are using them in an online or
physical channel. The cost savings,
fraud reduction and improved customer experience will be immense.
And my biggest wish, is that my DVD collection doesn’t fall
through the creaking roof from the loft where I’ve stored them in preference
for streaming. And why I have stored them? Well you know, just in case.
Unexpected Customer Behaviour - The role of self-service in your customer service strategy
Rip it up and start again - The successful Business Transformation
Too Big To Fail - Keeping the heart of your business alive
The upstarts at the startups - How startups are changing big business
One Small Step - The practice of greatness
In pursuit of mediocrity - Why performance management systems drive mediocrity
About me
Bryn Robinson-Morgan is an independent Business Consultant with interests in Identity Assurance, Agile Organisational Design and Customer Centric Architecture. Bryn near 20 years experience working with some of the United Kingdom's leading brands and largest organisations.
Follow Bryn on Twitter: @No1_BA
Connect with Bryn on Linked In: Bryn Robinson-Morgan
Read my other posts
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You don't know what you're doing - Poor security practices are putting users at risk
I didn't say you could touch me - Biometric authentication and identity
You don't need to tell me - Impacts of the EU General Data Protection Regulations
Coming together on being alone - The need for a clear government digital strategy
I'm not the person I used to be - Authentication for real world identities
Distributed Identity has no clothes - Will distributed ledger technology solve identity
Bring Your Own Downfall - Why we should embrace federated identity
Unblocking Digital Identity - Identity on the Blockchain as the next big thing
Tick to Agree - Doing the right thing with customer's data
The Kids Are All Right - Convenient authentication: the minimum standard for the younger generation
The ridiculous mouse - Why identity assurance must be a rewarding experience for users
Big Brother's Protection - How Big Brother can protect our privacy
I don't know who I am anymore - How to prove your identity online
Three Little Words - What it means for your business to be agile
Defining the Business Analyst - Better job descriptions for Business AnalysisI have control - Can we truly own our identity
Tipping the balance - Getting the right balance between security and user experience
You don't know what you're doing - Poor security practices are putting users at risk
I didn't say you could touch me - Biometric authentication and identity
You don't need to tell me - Impacts of the EU General Data Protection Regulations
Coming together on being alone - The need for a clear government digital strategy
I'm not the person I used to be - Authentication for real world identities
Distributed Identity has no clothes - Will distributed ledger technology solve identity
Bring Your Own Downfall - Why we should embrace federated identity
Unblocking Digital Identity - Identity on the Blockchain as the next big thing
Tick to Agree - Doing the right thing with customer's data
The Kids Are All Right - Convenient authentication: the minimum standard for the younger generation
The ridiculous mouse - Why identity assurance must be a rewarding experience for users
Big Brother's Protection - How Big Brother can protect our privacy
I don't know who I am anymore - How to prove your identity online
Three Little Words - What it means for your business to be agile
Unexpected Customer Behaviour - The role of self-service in your customer service strategy
Rip it up and start again - The successful Business Transformation
Too Big To Fail - Keeping the heart of your business alive
The upstarts at the startups - How startups are changing big business
One Small Step - The practice of greatness
In pursuit of mediocrity
Connect with Bryn on Linked In: Bryn Robinson-Morgan
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